Customer Behaviour

Consumer Behavior

Consumer behavior is  how individuals, groups select buy, use, dispose the products and services offered by pizza hut, in order to satisfy their wants and needs. Following are the factors that influence the consumer behavior of the individuals or groups:

Cultural Factors
The cultural factors like, the individuals who are not acquainted with the pizza culture may not be willing to try pizza hut. The different culture upbringing effects the buying decision of the customers. An individual who is brought up in a traditional south-Indian family may not be acquainted with the pizza culture his might influence him. Whereas, an individual brought up in a metro, would be acquainted to it and would be more willing to try pizza hut.

Social Factors

The social factors like the references the reference groups, aspiration groups would have a direct influence on the individual. The family, role and status of the individual also affect the buying decision process. Example, in a family the father might decides where to go to dine on a weekend; the other members are bound to follow. So, this affects the choice of the other family members also.

Personal Factors

The personal factors include the age and stage in life cycle, occupation and economic circumstances, personality, life style and values effect the buying decision of the person. A person, who likes to have Italian cuisine, would come to Pizza hut .here the personality plays the factor which is influencing the individual.