Customer Buying Decisions

The Buying Decision Process

The above diagram represents the buying decision process. Each step can further explained in the following way:

Problem Recognition

In this stage, the individual faces a problem of hunger. So, he would have a need of having food.

Information Search

This is the next stage, where the individual looks for information .he might look for different cuisines that he can have. He might end up deciding on the cuisine that he wants to have. He will then look for the possible options in that particular cuisine. Example, if he wants to have Italian, he might find out about all the Italian restaurants, food courts.

Evaluation of Alternatives

In this stage he evaluates the alternatives that are available.  He might take the final decision based on things like the time factor, reach of the restaurant, prices, food variety etc comparing it in different places. He would evaluate the alternatives like pizza hut, dominos, U.S pizza, and local Italian restaurants.

Purchase Decision

The next stage is the final stage of buying the service. The individual would finally decide on the place where he wants to have his food. He might go to the convenient place to him. He might go to pizza hut, for its food, prices and services offered.

Post Purchase behavior

The final stage is the post purchase stage, where the individual decides whether to go to the place or not. If he is happy with the service, he would re visit the place. He might also suggest people to go to the place if he likes the service that is offered. If not, he might not visit the place and would also suggest others not to go.