Organizational Buying
The decision making process by which formal organizations
establish the need for purchased products and services and identify , evaluate
and choose among alternative brands and suppliers .In pizza hut the
organizational buying process is the purchase of the ingredients for the food and the furniture. Since, it is
a franchise the furniture is a standardized furniture that has to be same any
franchise in India. So, the franchises have to contact the head to buy the
furniture for the store. The ingredients most of them are from India. Few
ingredients like jalapenos, olives etc, which are not cultivated in India are
imported from the other countries. Professional purchasing is done in the franchises.
They have fixed dealers as per decided by the main head franchise, and the
franchisers have to follow it.
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