Family Life Cycle concept is
something a marketer uses to know the family’s needs outlooks product purchases
and financial resources vary over time and how he can pitch his products
according to their need. India most of the families are in newly married and
the bachelor stages. According to the census , India has large number age group
is of the youth .With the increase of disposable income , two income families ,
there is now more spending tendency in the families . The food habits have also
changed to a large extent. So, this is playing a major influencing factor
in pizza hut targeting the youth.
Social
Economic Classification
Pizza hut targets the two
income families. The age group that it targets is from 13 years -40 years. They
target especially the teenagers and youth , as they are the highest population
and also are ready to spend . As , pizza hut is in the early maturity stage ,
it has been doing lot of advertising campaigning in order to sustain in the
market . It wants to attract the other segments , which are not a part of its
customer base. It is essential that it has as many as loyal customers , as it
would help them in later stages to stand in the market .
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