Services and Services Marketing

  

The 7 P’s of Pizza hut

Product

The first p is the product which includes the variety of products that pizza hut offers to its customers. Along with pizzas it has appetizers, soups , desserts , beverages , pastas , salads , starters etc .  Each product variety has different offerings. In India basically there are two main categories of products , the vegetarian and the non-vegetarian .they emphasize more on the vegetarian as there is a lot of demand for them and they suit the eating habits of Indians .In non- vegetarian , more of chicken products are available compared to the others as it is highly consumed compared to the other meat .

Price

Pizza hut adopts the skimming pricing. They have at first priced their products at high rates and have slowly lowered their rates in order to reach more customers .By pricing them high, they could win the belief of the customers that they offer high quality food and great service. They have lowered the prices so much that , a pizza is available at 65 rupees . Pizza hut is using low price for meal and expensive for high end.

Promotion

They have promoted it by bringing in Indianised vegetarian varieties of pizzas . They have introduced special Jain menu sans root- based ingredients .they had the first pizza delivered outer space. They have done rigorous advertising through television , print and internet. They have started social responsibility project by  “Feed one “ campaign , by feeding the kids and providing them with education .

Place

Since , they are franchise , all the same look is maintained throughout the country in all their outlets . They have their outlets in shopping malls , airports etc. They are entering into the two- tier and three  tier cities .

 People

The people in pizza hut are known for their excellent customer service. They are well trained  and friendly to the customers .

Physical Evidence

The ambience is vibrant and casual to appeal to youth .  The music played is also very appealing to the youth .And Bell in the pizza hut outlet , which says good times in pizza hut , where the customer who is happy rings the bell . This has been its unique significant feature in all its outlets.

Process

The process in the pizza hut is systematic. The sales people would immediately attended to the customers taking their orders delivering them and billing them etc . The process of the door delivery is also quick , just a phone call and the pizza is delivered before 30 minutes to the customers .