Holistic Marketing
This is a strategy that is developed by thinking about the
business as a whole, its place in the broader economy and society and in lives
of its customers, to develop and maintain multiple perspectives of the
company’s commercial activities. Holistic marketing recognizes that
everything matters in Marketing and that in Integration. It argues that all
stakeholders of an organization including the Product and Brands are
interdependent and tightly knit. This strategy is advantage exists when a
firm is implementing a value-creating strategy not simultaneously being
implemented by any current or potential competitors and when these other
competitors are unable to duplicate the benefits of this strategy. The
sustainability of a competitive advantage depends upon the possibility of
competitive duplication. Invisible assets may allow a firm to sustain a
competitive advantage.
Holistic marketing in Pizza hut India
When pizza hut was started in India, they mainly had pizzas
in their menu. It has slowly added different new dishes to its menu .This
included the chicken kebabs, different vegetarian pizzas with lots of
vegetables that are very much related to the Indian food habits. They also
included paneer , corn pizzas along with few Indianised beverages like the
lemon , orange flavored drinks. This has helped the company to have an edge
over its competitors. It also enabled them to reach to a wider range of
customers. It also offers the Italian , Mexican cuisines also , so that it
doesn’t loose out on its other customers who prefer and come to pizza hut for
the other cuisines.
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