Sunday, 23 September 2012

Product Mix


Product Mix

Product mix denotes product development; packaging, branding and research .Pizza hut packing was standardized in a pizza box so that the pizza is delivered without losing its shape and look of a pizza. Pizza hut is known to be an innovator .It had been innovating its products by bringing in new varieties in the product offerings. Pizza hut not only offers pizzas , it has appetizers , pastas , desserts , beverages etc .
There are different types in each pizza variety. That is the are many varieties under the Indian pizza varieties, Mexican and Italian etc .The following the detail breakdown of the country’s products .
Set
Meaning
Pizza hut products
Product Line
Group of products in the product class
Pizzas , deserts , appetizers , beverages
Product Width
Different  product lines in the company
There are 12 in case of pizza hut
Product Depth
Number of variants available in product line
Depth of it is about 120
Product Length
Total number of items in the mix
220 number of varities


Beverages
  • ·         Very Berry Daiquiri
  • ·         Orange Strawberry Spritzer
  • ·         Mango Delight
  • ·         Mango Banana Smoothie
  • ·         Mocha Cold Coffee
  • ·         Caribbean Choco Shake


Appetizers
  • ·         Garlic Breads Range Classic
  • ·         Platter Two each of Plain, Cheese and  Spicy Supreme
  • ·         Potato Wedges
  • ·         Fish ‘n’ Wedges
  • ·         Chicken Skewers Jamaican Jerk Spiced Chicken
  • ·         Chicken Skewers Thai Chicken 
  • ·         Chicken Wings


Soups
·         Tomato Soup
·         Non Vegetarian Cream of Chicken
·         Vegetarian Tomato ‘n’ Basil
Pasta
·         Spicy Tomato Vegetarian
·         Arrabbiata Vegetarian
·         Creamy Mushroom
·         Arrabbiata Non Vegetarian
·         Arrabbiata Vegetarian

Pizzas
  • ·         Margherita Personal, Classic
  • ·         Zesty Chicken Personal, Classic
  • ·         Fiery Chicken Personal, Classic
  • ·         Vegetarian Tuscani Margherita
  • ·         Vegetarian Verde
  • ·         Vegetarian Gardiner
  • ·         Non Vegetarian Florence Chicken
  • ·         Non Vegetarian Pesto Pepperoni
  • ·         Vegetarian Margherita Personal, Medium, Family
  • ·         Exotica Personal, Medium, Family
  • ·         Vegetarian Kadai Paneer


Deserts
·         Ice-Creams
·         Chocoholic Symphony
·         Fruit Duet
·         Choco Chip Cookie Sundae



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