Product Mix
Product mix denotes product development; packaging, branding
and research .Pizza hut packing was standardized in a pizza box so that the
pizza is delivered without losing its shape and look of a pizza. Pizza hut is
known to be an innovator .It had been innovating its products by bringing in
new varieties in the product offerings. Pizza hut not only offers pizzas , it
has appetizers , pastas , desserts , beverages etc .
There are different types in each pizza variety. That is the
are many varieties under the Indian pizza varieties, Mexican and Italian etc .The
following the detail breakdown of the country’s products .
Set
|
Meaning
|
Pizza hut products
|
Product Line
|
Group of products in the product class
|
Pizzas , deserts , appetizers , beverages
|
Product Width
|
Different product lines in the
company
|
There are 12 in case of pizza hut
|
Product Depth
|
Number of variants available in product line
|
Depth of it is about 120
|
Product Length
|
Total number of items in the mix
|
220 number of varities
|
- · Very Berry Daiquiri
- · Orange Strawberry Spritzer
- · Mango Delight
- · Mango Banana Smoothie
- · Mocha Cold Coffee
- · Caribbean Choco Shake
Appetizers
- · Garlic Breads Range Classic
- · Platter Two each of Plain, Cheese and Spicy Supreme
- · Potato Wedges
- · Fish ‘n’ Wedges
- · Chicken Skewers Jamaican Jerk Spiced Chicken
- · Chicken Skewers Thai Chicken
- · Chicken Wings
Soups
·
Tomato Soup
·
Non Vegetarian Cream of Chicken
·
Vegetarian Tomato ‘n’ Basil
Pasta
·
Spicy Tomato Vegetarian
·
Arrabbiata Vegetarian
·
Creamy Mushroom
·
Arrabbiata Non Vegetarian
·
Arrabbiata Vegetarian
Pizzas
- · Margherita Personal, Classic
- · Zesty Chicken Personal, Classic
- · Fiery Chicken Personal, Classic
- · Vegetarian Tuscani Margherita
- · Vegetarian Verde
- · Vegetarian Gardiner
- · Non Vegetarian Florence Chicken
- · Non Vegetarian Pesto Pepperoni
- · Vegetarian Margherita Personal, Medium, Family
- · Exotica Personal, Medium, Family
- · Vegetarian Kadai Paneer
Deserts
·
Ice-Creams
·
Chocoholic Symphony
·
Fruit Duet
·
Choco Chip Cookie Sundae
No comments:
Post a Comment